Old Navy Chicago T-shirt Draws Online Jabs

Among Old Navy's new T-shirts commemorates Chicago with a map of its neighborhoods. But do not reserved the GPS anytime quickly.

A conversation is gurgling on Twitter and elsewhere online about the t-shirt's loose commitment to geographical precision.

Lincoln Park and Austin border each other in the city's upper half, while Logan Square, Rogers Park and Pilsen are missing completely.

A company representative said by means of e-mail that the shirt was not suggested to be a "direct representation" of Chicago's geography.

"From time to time, Old Navy offers limited, regional product designed for and cost specific locations," said Paula Conhain, a spokesperson for Gap Inc., Old Navy's parent business. "The t-shirts for women illustrating Chicago communities, offered just at our State Street store, is planned to be an artistic expression and not a direct representation of a Chicago-area map".

Earlier, a manager at the shop in the Chicago Loop, 150 N. State St., said he knew the t-shirt was getting some notice online.

However it didn't seem to bring in much interest from shoppers this past weekend, although it is prominently displayed in a section of Chicago-themed shirts.

Abby Erinc, stopping briefly to look at a mannequin sporting the T-shirt, at first had a hard time to discover her house neighborhood of Hyde Park but found that it was at least portrayed near the lake.

Had she not known about the flap and the oddly put communities, she stated "I most likely would not have noticed.".


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